Can your organization confidently say the following?
- We know, are aligned with and support our top five customers’/partners’ growth strategies.
- The people responsible for driving 80% of our gross profit know their customers’/partners’ strategy and we are an important part of its execution.
In the past twelve months no customer or partner has approached us to renegotiate the terms of its contract before its expiration. Rarely do our customers fail to live up to their agreements according to its terms and length. Strong negotiators understand what current and long term customerinterests are and how they impact the value we add. Discovering interests matter. Strong negotiators not only understand their customer’s growth strategy but also understand what drives their profit.
The more your people discover about the interests of their customer/partner and can create options that have objective criteria to demonstrate fairness the less likely agreements fall apart during their term.
Just Negotiate® transforms organizations by optimizing negotiation skills and savvy. Using next-generation negotiation methods built around the ICON Negotiation Framework, participants learn to generate innovative solutions to challenging situations and relationships with external clients and within their own organizations. Just Negotiate® fosters awareness of negotiation as joint problem solving that requires understanding other parties’ needs and concerns. Participants learn to develop creative options to satisfy those needs.
Just Negotiate enhances participants’ competence in:
- Identifying key interests, their own, those of their clients, and other key stakeholders
- Fostering creativity and trust to get to optimal solutions
- Developing good communication for negotiating collaboratively
- Dealing effectively with challenges as they arise
- Using objective criteria to develop consensus in spite of conflicting views
- Strengthening relationships so parties can negotiate future agreements more effectively and efficiently
Through practice and application, the workshop improves participants’ ability to create better, more efficient deals by providing:
- A strategic framework for preparing for and conducting negotiations
- Hands-on practice using participants’ own upcoming client and internal negotiations
- Coaching and feedback about each participant’s style and approach to negotiating Tools for continuous learning using the ICON Framework
- Tools for continuous learning using the ICON Framework
Over 50 Years of Combined Experience in Sales and Business Negotiations.

